Common questions
We help established local and regional businesses in professional services get found on both traditional search and AI platforms. That means Google rankings, Google Business Profile, reviews, local listings, and the newer layer most agencies aren't touching yet: getting your business cited when potential clients ask ChatGPT, Gemini, or Perplexity for a recommendation in your category and city.
Law firms, financial advisory practices, and healthcare practices, specifically dental, physical therapy, med spas, and behavioral health. We focus exclusively on professional services because the buying behavior, trust requirements, and referral dynamics are specific enough that generalist marketing doesn't work well here.
No, and intentionally so. We're focused on visibility and client acquisition for professional service firms. That means search, AI search, reputation, content, and paid marketing where it makes sense. We don't do social media management, branding, or creative production.
Most agencies are built around traditional search. We're built around where search is going, which includes AI platforms that are already influencing how clients choose professional service firms. We also work exclusively with established businesses, not startups, which means our approach fits trust-based industries and referral-driven growth models.
GEO stands for Generative Engine Optimization. It's the practice of building the content, entity presence, and structured data that gets your business cited when someone asks an AI platform for a recommendation. Traditional SEO gets you ranked in a list. GEO gets you into the answer.
When someone Googles a service, they get a list of results and choose one to click. When someone asks ChatGPT or Perplexity the same question, they get a direct recommendation, typically two or three businesses. There's no page two. Either your business is in that answer or it isn't.
ChatGPT, Gemini, and Perplexity are the three with the most search-like behavior today. The underlying factors that get you cited on one tend to work across all of them: content depth, entity consistency, structured data, and authoritative presence across the platforms where your business appears.
No, and anyone who says they can is overpromising. AI citation isn't a switch you flip. It's the result of building the right foundation over time: structured content, consistent entity presence, authoritative reviews, and schema markup. We build that foundation and track your citation presence monthly so you can see progress.
Typically three to six months for meaningful citation movement. The foundation work, entity cleanup, schema implementation, and initial content, moves faster. Citation frequency builds as AI platforms index and evaluate your content over time.
With the Growth Audit. It's free, takes 48 hours, and covers your full online presence: website, search visibility, AI citation presence, reviews, and local listings. You get a prioritized roadmap. You can act on it with us or take it elsewhere.
We work on monthly agreements with a standard 90-day minimum to give campaigns enough time to show meaningful results. After that, month to month. We'd rather keep clients because the work is working than lock them into something they can't leave.
Monthly, in plain language. Rankings, AI citation presence, review volume, and whatever metrics are most relevant to your specific program. No PDFs designed to look impressive while saying nothing.
Yes. We can layer our AI search and content work on top of what's already in place, or coordinate directly with your existing team. We flag conflicts and gaps, we don't create turf battles.
It depends on what your audit reveals and which services make sense for your situation. We don't publish standard pricing because professional services firms have different starting points, different markets, and different goals. The Growth Audit is how we scope the right program for your practice.
Yes. Compliance-aware content is our default for financial advisor clients. Educational content that positions your expertise without making specific recommendations or performance claims is both regulatorily safe and highly effective for AI search. Every piece goes to your compliance team before it goes live.
HIPAA-aware content is our baseline. We write educational content about conditions and treatments, attributed to your practitioners, that never includes patient information without explicit written consent. Every piece is reviewed for compliance before publication.
Yes, and we're familiar with the key constraints: no misleading claims, no guarantees of outcomes, proper handling of testimonials. We write within those boundaries by default and flag anything that needs review under your bar association's advertising rules.
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The Growth Audit is free. We look at your full online presence, traditional and AI search, and tell you exactly what's working and what's costing you clients.