Google Search Ads
Intent-based campaigns targeting the specific queries your ideal clients type when they're ready to act. Structured around practice area, geography, and client profile, not just keywords.
Visibility & Growth
We run paid campaigns for law firms, financial advisors, and healthcare practices with one goal: qualified inquiries, not just clicks.
They optimize for clicks. For impressions. For cost per lead. Those numbers look good in a report and mean very little if the leads coming in are the wrong case type, the wrong income bracket, or the wrong practice area entirely.
We've seen it repeatedly. A personal injury firm getting calls from fender benders. A wealth manager getting inquiries from people with $50,000 to invest. A cosmetic dental practice filling chairs with insurance patients looking for a cleaning.
Paid advertising works in professional services. But only when the campaign is built around client quality, not lead volume.
of ad spend produces no measurable results
Forrester
wasted globally on ineffective ad spend annually
Forrester
of spend vanishes into tech inefficiencies
ANA
of people use AI search for direct answers
OpenSource
Intent-based campaigns targeting the specific queries your ideal clients type when they're ready to act. Structured around practice area, geography, and client profile, not just keywords.
Google's pay-per-lead format for professional services. Particularly effective for law firms and healthcare practices. We handle setup, verification, and ongoing optimization.
Awareness and retargeting campaigns for practices where the buying decision takes longer. Useful for financial advisors reaching pre-retirees and healthcare practices promoting elective procedures.
Every campaign we run goes to a page built to convert that specific audience. We flag and fix mismatches between ad message and landing page before they cost you money.
Paid works differently depending on your practice. A personal injury firm needs high-intent search. A financial advisor needs a longer awareness play. A med spa needs visual creative that earns the click before the landing page does the work.
We don't run one-size-fits-all campaigns. We build to your vertical, your market, and your definition of a good client.
Professional service firms that have tried paid before and got the wrong clients, or firms that haven't tried it yet and want to start with a strategy built around lead quality from day one.
In most cases, campaigns that underperform for professional services firms are either targeting too broadly, sending traffic to a weak landing page, or optimizing for the wrong metric. We audit what went wrong before we recommend anything.
That depends on your market, your vertical, and your goals. We give you a realistic range based on what we see working in your specific area, not a number designed to maximize our management fee.
We work with clients where the math makes sense. For most professional services firms in competitive markets, that means a minimum monthly ad spend of around $2,000. We'll tell you upfront if we don't think paid is the right move for your situation.
Qualified inquiries and cost per qualified lead, not clicks or impressions. We define what a qualified lead looks like with you before the campaign launches, and we report against that standard every month.
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The Growth Audit is free. We look at your full online presence, traditional and AI search, and tell you exactly what's working and what's costing you clients.